Footwear conversion (typical, verify per seller)
| CN | EU | US M | UK | Foot cm |
|---|---|---|---|---|
| 38 | 38 | 6 | 5.5 | 24.0 |
| 40 | 40 | 7.5 | 6.5 | 25.0 |
| 41 | 41 | 8.5 | 7.5 | 25.5 |
| 42 | 42 | 9 | 8 | 26.0 |
| 43 | 43 | 9.5 | 8.5 | 26.5 |
| 44 | 44 | 10 | 9 | 27.0 |
| 45 | 45 | 11 | 10 | 27.5 |
The flat-measurement method
- Take a garment you own that fits. Lay it flat, no stretch.
- Record: chest (armpit to armpit ×2), length (high point shoulder to hem), shoulder seam-to-seam, sleeve from armpit to cuff, waist and hem width.
- Ask the seller for the same five numbers on the item you want. Compare, do not convert.
- For footwear, ask for the insole length in cm and add 0.5–0.8 cm to your foot measurement.
Why “EU/USA Version” exists
Some silhouettes are produced to two blocks for two markets. The label is useful information: it tells you the size chart is different, and you should quote the version tag when ordering, not only the size.
Category-specific drift: outerwear runs smaller in the chest than the photo suggests (double-layer hoods add apparent volume); denim varies by rigid vs stretch; bags rarely vary but strap length does; watch bands are sized in mm and are worth buying two.
The most reliable measurement is not your foot, it is a shoe you already wear: pull the insole out, measure it heel to toe in centimetres, and compare that number with the seller’s insole photo. Foot length plus 0.5 cm is the usual allowance, plus another 0.5 cm for thick socks - which is why the same person can be a 42 in one last and a 43 in another.
yupoo.rest — Yupoo Size Guide: Measure the Garment, Not the Label. Source and method: /methodology/